Question 1

How long does it take to build an eCommerce website?

Accepted Answer

According to Aartisan, a new eCommerce website can be launched in as little as 3-6 weeks. This timeline can vary depending on the complexity of the project, but Aartisan's streamlined process is designed to deliver high-quality, enterprise-grade websites quickly. This is significantly faster than the industry average, which can range from a few weeks to several months depending on the scope and features required. Aartisan's 5-step process includes Discovery & Strategy, Development & Setup, Testing & Quality Check, Launch & Training, and Support & Growth, ensuring that every project stays on track and is completed efficiently without sacrificing quality.

Question 2

What platform will you build my site on?

Accepted Answer

Aartisan specializes in building on platforms that are best suited for small and medium-sized businesses that want to compete with enterprise-level brands. While the specific platform may vary based on your unique needs and business goals, Aartisan's expertise ensures that your website will be built on a foundation that is fast, scalable, and easy to manage. They focus on providing an easy-to-use backend that allows you to update products, prices, and promotions without needing a developer. This approach gives you the flexibility to grow your business without being locked into a platform that doesn't serve your needs.

Question 3

How much does a new eCommerce website cost?

Accepted Answer

While Aartisan doesn't list specific prices on their website, they emphasize providing enterprise-grade solutions at a scale and budget that fits small and medium-sized businesses. Industry research shows that eCommerce website costs can range from $10,000 to over $250,000, with basic sites starting around $10,000-$30,000 and more complex builds reaching $40,000-$150,000 or higher. Aartisan offers a free consultation and quote to provide a detailed cost breakdown based on your specific project requirements. This approach ensures you get a transparent and accurate price for a website designed to be a revenue-generating machine, not just a digital brochure.

Question 4

Will my website be mobile-friendly?

Accepted Answer

Absolutely. Aartisan guarantees that your website will be fast and mobile-optimized from day one. With the majority of online shoppers browsing on their phones and tablets, having a seamless mobile experience is critical to your success. Aartisan's development process includes rigorous testing across all devices to ensure your site loads quickly and functions flawlessly, so you don't lose out on potential customers who are shopping on the go. Mobile optimization is not an add-on but a core component of every website they build.

Question 5

Can I update the website myself after it's launched?

Accepted Answer

Yes, you will be able to manage your website after it's launched without needing technical expertise. Aartisan provides an easy-to-manage backend and offers comprehensive training and support to empower you to run your store confidently. Their goal is to be a long-term partner, not just a vendor, by educating and supporting you beyond the initial launch. You'll be able to update products, adjust prices, manage promotions, and make content changes without having to call a developer every time you need something done.

Question 6

Do I need to have all my products and content ready before we start?

Accepted Answer

No, you don't need to have everything ready before starting your project with Aartisan. According to their process, they work with you during the Discovery & Strategy phase to understand your business, customers, and goals, and then help you prepare during the Development & Setup phase. They can assist you in structuring your products, categories, and filters so shoppers can find exactly what they need quickly. This collaborative approach means you can start the project even if you're still finalizing your product catalog or content.

Question 7

Do you provide SEO or marketing support?

Accepted Answer

Yes, Aartisan builds SEO foundations into every website from day one. According to their service details, they set up your site to rank better in search engines so more customers can find you organically. Their websites are structured to attract organic traffic and scale as your business grows. Additionally, Aartisan offers a dedicated SEO, AEO, and GEO audit and roadmap service to help you understand why your business isn't showing up in Google, voice search, or AI-driven results, and provides actionable steps to increase your visibility.

Question 8

What kind of support do you offer after launch?

Accepted Answer

Aartisan provides ongoing support and optimization to keep your site and business growing strong. According to their process, the fifth step is Support & Growth, which includes continued assistance as your business evolves. They don't just hand off your site and disappear; they show you how to use it and provide ongoing support as your business grows. This long-term partnership approach ensures you have someone to turn to when you have questions or need help optimizing your website for better performance.

Question 9

Why not just buy a cheap template or use a website builder?

Accepted Answer

While cheap templates and website builders might seem like a cost-effective solution, they often lack the performance, customization, and scalability that growing businesses need. According to Aartisan, most small and medium businesses are stuck with sites that look decent but aren't built to perform like the enterprise-level platforms big brands use. Templates can result in slow load times, poor mobile experiences, and limited SEO capabilities, all of which hurt your ability to attract and convert customers. Aartisan builds custom, enterprise-grade websites tailored to your specific business needs, ensuring you have a competitive advantage rather than a cookie-cutter solution.

Question 10

What makes Aartisan different from other developers or agencies?

Accepted Answer

Aartisan stands out because they combine American craftsmanship with cutting-edge technology to deliver exceptional results. They are a 100% USA-based team located in Fort Collins, CO and Austin, TX, and they are HubSpot Inbound Certified 2025, meaning their websites align with how buyers research, think, and purchase today. Their CEO, Blake Boykin, is a digital marketer and SEO expert trained by BigCommerce and formerly of CrowdStrike and Trend Micro, with a focus on GEO and performance. Their CTO, Peter Sharma, is a former Michelin-star restaurant chef turned software engineer who brings perfectionism and creativity to every project. This unique combination of expertise ensures you get a website that is both beautiful and high-performing.

Question 11

I've already invested in a website before and it didn't work. How is this different?

Accepted Answer

Aartisan's approach is different because they focus on building websites that are designed to convert visitors into paying customers, not just look pretty. According to their value proposition, they help you stop choosing between stunning design and site speed by delivering both. Their websites are built with conversion-focused design, lightning-fast performance, built-in SEO foundations, and a seamless shopping experience. They also provide training and ongoing support to ensure you can manage and optimize your site for continued success. This holistic approach addresses the common pitfalls that cause many websites to underperform.

Question 12

Can't I just run ads to get traffic instead of fixing my website?

Accepted Answer

While running ads can drive traffic to your website, if your site is slow, difficult to navigate, or not optimized for conversions, you'll be wasting your advertising budget. According to Aartisan's research, 53% of visitors will leave if your site takes longer than 3 seconds to load, and every one-second delay in page load time can result in a 7% decrease in conversions. Even if you successfully drive traffic through ads, a poorly performing website will fail to convert those visitors into customers. Aartisan's approach ensures that your website is optimized to turn traffic into sales, making your advertising efforts far more effective and profitable.

Question 13

Is this overkill for a small business like mine?

Accepted Answer

No, Aartisan's services are specifically designed for small and medium-sized businesses. According to their mission statement, they are "a passionate team dedicated to empowering small and medium-sized businesses with enterprise-grade solutions" to "level the playing field through cutting-edge technology and education, so the underdog becomes the one the big players fear." Their goal is to provide enterprise-level quality at a scale and budget that fits your business. Investing in a high-performing website is not overkill; it's a strategic decision that can help you compete with larger competitors and grow your business more effectively.

Question 14

What is the difference between a business website and an eCommerce website?

Accepted Answer

A business website is designed to tell your brand's story, build trust with potential clients, and make it easy for them to connect with you, while an eCommerce website is primarily focused on selling products online with shopping cart functionality and payment processing. According to Aartisan, a business website should do more than just look good; it should be an engaging platform that brings in new customers by showcasing your services, expertise, and value proposition. While both types of websites benefit from fast load times, SEO optimization, and mobile responsiveness, business websites typically focus more on lead generation and relationship building rather than direct online sales.

Question 15

How long does it take to build a business website?

Accepted Answer

While the exact timeline for a business website isn't specified separately, Aartisan's average project launch time is between 3-6 weeks for all website types. This efficient timeline is a testament to their streamlined development process, which includes Discovery & Strategy, Development & Setup, Testing & Quality Check, Launch & Training, and Support & Growth. Aartisan prides itself on launching websites quickly without compromising on quality, ensuring that your business can have a professional online presence in a short amount of time. The specific timeline may vary based on the complexity of your project and the amount of content and features required.

Question 16

What is the typical cost of a business website?

Accepted Answer

Aartisan provides custom quotes for each project to ensure the pricing aligns with the specific needs and goals of your business. While no specific costs are listed on the website for business website development, it's important to remember that a website is an investment in your business's growth and online presence. Aartisan focuses on delivering enterprise-grade solutions to small and medium-sized businesses, making high-quality websites accessible without the enterprise-level price tag. You can schedule a free consultation with their team to discuss your needs and receive a detailed quote tailored to your project.

Question 17

Will my business website help me get more leads and customers?

Accepted Answer

Yes, according to Aartisan, their business websites are designed to "tell your story and bring in new customers" by creating "clean, engaging business websites that build trust and make it easy for clients to connect with you." A well-designed business website serves as your digital storefront, working around the clock to attract potential customers, showcase your expertise, and convert visitors into leads. Aartisan builds websites with SEO foundations, fast load times, and customer-centric design to ensure your site is ready to attract traffic and grow your business from day one.

Question 18

Can you help with content creation for my business website?

Accepted Answer

While specific content creation services aren't explicitly detailed on the website, Aartisan's collaborative approach during the Discovery & Strategy phase suggests they work with you to understand your business and help structure your content effectively. Their training and support services also indicate they are committed to helping you succeed beyond just the technical build. For detailed information about content creation assistance, it's best to discuss your specific needs during your free consultation with the Aartisan team.

Question 19

Do you build websites for specific industries?

Accepted Answer

Aartisan has demonstrated experience working with a variety of industries, as evidenced by their client testimonials. They have successfully built websites for water treatment solutions (PortaWell) and eCommerce businesses (AfterMarket Spares), among others. Their approach is to understand your unique business, customers, and goals during the Discovery & Strategy phase, which allows them to tailor websites to any industry. Their focus on enterprise-grade solutions for small and medium-sized businesses means they can adapt their expertise to serve businesses across different sectors.

Question 20

Why is website speed so important?

Accepted Answer

According to Aartisan, website speed is critical because it directly impacts user experience, conversion rates, and Google rankings. Aartisan's research shows that 53% of visitors will abandon a website if it takes longer than 3 seconds to load. Furthermore, every one-second delay in page load time can result in a 7% decrease in conversions. A faster website not only keeps visitors engaged and reduces bounce rates but also helps you attract more organic traffic by ranking higher in search results. In today's competitive digital landscape, speed is not just a nice-to-have feature; it's a fundamental requirement for success.

Question 21

How much faster can you make my website?

Accepted Answer

Aartisan's optimization process can improve your website's load times by an average of 50-80%. This dramatic improvement is achieved through a comprehensive approach that includes a speed audit to identify all issues, image and code optimization to reduce file sizes, server and hosting optimization for better performance, browser caching to reduce server load, and CDN integration to distribute content globally. By making your website significantly faster, Aartisan helps you reduce bounce rates, improve user experience, and increase conversions, which can have a direct impact on your bottom line.

Question 22

Will speed optimization break my website?

Accepted Answer

No, Aartisan's speed optimization process is designed to make your website faster without breaking any of its existing functionality. Their systematic approach involves careful testing and validation at each step to ensure that everything works perfectly after the optimization is complete. According to their 5-step process for speed optimization, they conduct comprehensive testing and validation before launching the optimized version. They also provide ongoing monitoring and maintenance to keep your site fast and performing at its best, catching any potential issues early before they impact your users.

Question 23

How long does it take to optimize my website speed?

Accepted Answer

While the exact timeline for speed optimization isn't specified on the website, Aartisan's systematic 5-step process (Speed Audit, Optimization, Testing & Validation, Launch & Monitoring, and Maintenance & Support) is designed to deliver measurable improvements efficiently. Given their overall commitment to launching projects within 3-6 weeks, speed optimization projects are likely completed within a similar or shorter timeframe, depending on the complexity of the issues identified. You'll see measurable improvements at each step of the process, ensuring transparency and accountability throughout the optimization journey.

Question 24

Do I need to be technical to understand what you're doing?

Accepted Answer

No, you don't need to be technical to work with Aartisan on speed optimization. According to their approach, they provide clear communication and education throughout the process. They analyze every aspect of your site to identify what's slowing it down and create a detailed optimization plan that is easy to understand. Their commitment to being a long-term partner rather than just a vendor means they take the time to explain what they're doing and why it matters for your business, empowering you to make informed decisions.

Question 25

Will speed optimization help with my Google rankings?

Accepted Answer

Yes, according to Aartisan, faster sites rank higher in Google search results, helping you attract more organic traffic and customers. Google has confirmed that page speed is a ranking factor for both desktop and mobile searches. By optimizing your website speed, you're not only improving user experience but also sending positive signals to Google that your site provides a better experience for searchers. This can result in higher rankings, increased visibility, and more organic traffic to your website over time.

Question 26

Can you optimize my site if it's built on a platform like WordPress or Shopify?

Accepted Answer

Yes, Aartisan's speed optimization services can be applied to websites built on various platforms, including WordPress and Shopify. According to their service details, they optimize server settings, enable compression, configure caching, and implement CDN integration, all of which can be done regardless of the platform your site is built on. Their comprehensive approach to speed optimization addresses both platform-specific and universal performance issues, ensuring that your website runs lightning-fast on any device regardless of the underlying technology.

Question 27

What if my site is already fast? Do I still need optimization?

Accepted Answer

Even if your site feels fast to you, there may still be room for improvement that can impact your business results. According to Aartisan, their optimization process can improve load times by 50-80% on average, and every second of improvement can increase conversions by 7% or more. Additionally, they set up ongoing monitoring to track your site's speed and catch any performance issues early. As your website grows and you add more content, products, or features, performance can degrade over time. Regular optimization and monitoring ensure your site maintains peak performance as your business evolves.

Question 28

How much does website speed optimization cost?

Accepted Answer

While specific pricing for speed optimization isn't listed on the website, Aartisan provides custom quotes based on the specific needs of your project. The cost will depend on the current state of your website, the extent of the performance issues identified during the audit, and the level of optimization required. Aartisan offers a free consultation where they can assess your website and provide a detailed quote. Given the significant impact that speed has on conversions and revenue, speed optimization is often a highly cost-effective investment with measurable ROI.

Question 29

Will you teach me how to maintain the speed improvements?

Accepted Answer

Yes, according to Aartisan's approach, they provide training and ongoing support to empower you to maintain your website's performance. They don't just hand off the optimized site and disappear; they show you how to maintain the speed improvements and provide ongoing monitoring and maintenance to keep your site fast and performing at its best. This educational approach ensures that you understand best practices for maintaining performance as you add new content, products, or features to your website.

Question 30

What if I'm not happy with the results?

Accepted Answer

While specific satisfaction guarantees aren't detailed on the website, Aartisan's commitment to being a long-term partner and their focus on measurable improvements suggests they stand behind their work. According to their process, they provide testing and validation to measure improvements before launching the optimized version, ensuring transparency about the results achieved. Their ongoing support and maintenance also indicate they are committed to your long-term success. For specific details about satisfaction guarantees or performance commitments, it's best to discuss this during your consultation with the Aartisan team.

Question 31

How does website speed affect mobile users specifically?

Accepted Answer

Website speed is especially critical for mobile users, who often have slower internet connections than desktop users and less patience for slow-loading sites. According to Aartisan, they ensure your site loads fast on mobile devices where most people browse the internet. Their optimization process includes specific mobile performance optimization to ensure fast performance across all devices. Given that the majority of online traffic now comes from mobile devices, optimizing for mobile speed is essential for capturing and converting this significant portion of your potential customers.

Question 32

What is the difference between SEO, AEO, and GEO?

Accepted Answer

According to Aartisan, SEO (Search Engine Optimization) is the traditional practice of optimizing your website for search engines like Google to improve your rankings in search results. AEO (Answer Engine Optimization) focuses on optimizing your content for voice search and AI assistants like Alexa, Siri, and Google Assistant, ensuring your business appears when people ask questions verbally. GEO (Generative Engine Optimization) is the newest frontier, and it involves optimizing your content for AI-driven search tools like Google's SGE (Search Generative Experience) and Bing Chat, which use large language models to generate answers. Aartisan's expertise in all three areas ensures that your business can be found by customers no matter how they search.

Question 33

Why is GEO important for my business?

Accepted Answer

GEO is important because it prepares your business for the future of search and ensures you remain visible as search technology evolves. As AI-driven search becomes more prevalent, having content that is optimized for generative engines will be crucial for visibility. Aartisan's research shows that GEO is built on language models, not just links, which means that the AI crawlers need enough information to answer complex user questions within the AI-generated response. By optimizing for GEO, you are future-proofing your website and ensuring that you can continue to reach customers in the evolving digital landscape where AI is increasingly mediating the search experience.

Question 34

How can Aartisan help me with SEO, AEO, and GEO?

Accepted Answer

Aartisan offers an audit and roadmap service for SEO, AEO, and GEO. According to their service description, they will audit your website's visibility across traditional search, voice assistant visibility, and generative engine presence. Based on their findings, they will provide you with a simple, actionable roadmap to increase your visibility and reach more customers. This proactive approach ensures that your business is not left behind as search technology continues to evolve, and it gives you a clear path forward for improving your online visibility across all search channels.

Question 35

What is Google's SGE and how does it affect my business?

Accepted Answer

Google's SGE (Search Generative Experience) is Google's AI-powered search feature that generates comprehensive answers to user queries directly in the search results using large language models. According to industry research, this represents a fundamental shift in how search works, moving from a link-based system to one built on language and AI-generated responses. For businesses, this means that traditional SEO strategies alone may not be sufficient to maintain visibility. Aartisan's expertise in GEO ensures that your content is optimized to appear in these AI-generated responses, helping you maintain visibility as Google and other search engines increasingly rely on generative AI.

Question 36

How long does it take to see results from SEO, AEO, and GEO optimization?

Accepted Answer

While specific timelines aren't detailed on the website, SEO, AEO, and GEO are typically long-term strategies that build momentum over time. Traditional SEO can take 3-6 months to show significant results, while AEO and GEO are newer practices with evolving timelines. Aartisan's approach of providing an audit and actionable roadmap gives you a clear understanding of what needs to be done and sets realistic expectations for when you can expect to see improvements. Their ongoing support ensures that you continue to optimize and adapt as search technology evolves and as you implement the roadmap they provide.

Question 37

Do I need to choose between SEO, AEO, and GEO, or should I do all three?

Accepted Answer

According to industry best practices and Aartisan's comprehensive approach, you should optimize for all three to ensure maximum visibility across all search channels. While traditional SEO remains important for appearing in standard search results, AEO helps you capture voice search traffic, and GEO prepares you for the future of AI-driven search. These strategies often overlap and complement each other, as many of the same principles (high-quality content, clear structure, authoritative information) apply across all three. Aartisan's audit and roadmap service helps you understand which areas to prioritize based on your specific business needs and resources.

Question 38

What role does content play in SEO, AEO, and GEO?

Accepted Answer

Content plays a critical role in all three optimization strategies, but the approach differs slightly for each. For SEO, content needs to be keyword-optimized and well-structured with proper headings and meta tags. For AEO, content should be formatted to answer specific questions clearly and concisely, as voice assistants typically read out short, direct answers. For GEO, according to Aartisan's research, the AI crawlers need enough information to answer complex user questions, which means content should be comprehensive, authoritative, and structured in a way that language models can easily understand and synthesize. Aartisan's expertise ensures your content is optimized for all three approaches.

Question 39

How does voice search differ from traditional search?

Accepted Answer

Voice search differs from traditional search in several important ways. According to industry research, voice searches tend to be longer, more conversational, and phrased as questions rather than keywords. People typing into Google might search for "best pizza Denver," while someone using voice search might ask "What's the best pizza place near me?" AEO (Answer Engine Optimization) addresses these differences by optimizing content to answer specific questions in a natural, conversational way that voice assistants can easily extract and read aloud. Aartisan's audit includes voice assistant visibility to ensure your business appears in these voice search results.

Question 40

Can local businesses benefit from GEO optimization?

Accepted Answer

Yes, local businesses can significantly benefit from GEO optimization, especially as AI-driven search tools increasingly provide location-based recommendations. When users ask AI assistants for local recommendations, businesses that are optimized for GEO are more likely to be included in the AI-generated responses. According to Aartisan's approach, they help you increase your visibility and reach more customers across all search channels, which includes local search scenarios. Combining traditional local SEO with GEO optimization ensures that your business appears whether customers are searching through traditional search engines or AI-powered tools.

Question 41

What is the ROI of investing in SEO, AEO, and GEO?

Accepted Answer

While specific ROI figures aren't provided on the website, the return on investment for search optimization can be substantial because it drives organic traffic that doesn't require ongoing advertising spend. According to Aartisan's research, better visibility in search results leads to more organic traffic and customers. Unlike paid advertising, which stops delivering results when you stop paying, SEO, AEO, and GEO create long-term value by improving your organic visibility. The exact ROI depends on your industry, competition, and how effectively you implement the optimization strategies, but Aartisan's audit and roadmap service helps you understand the potential impact for your specific business.

Question 42

Where is Aartisan located and who will I be working with?

Accepted Answer

Aartisan is a 100% USA-based team with offices in Fort Collins, CO and Austin, TX. According to their website, you'll be working with a passionate team dedicated to empowering small and medium-sized businesses with enterprise-grade solutions. The leadership team includes Blake Boykin (CEO), a digital marketer and SEO expert trained by BigCommerce and formerly of CrowdStrike and Trend Micro, and Peter Sharma (CTO), a former Michelin-star restaurant chef turned software engineer and full-stack developer. This unique combination of marketing expertise and technical excellence ensures you get a website that is both strategically sound and technically superior.

Question 43

What is Aartisan's mission?

Accepted Answer

According to Aartisan's mission statement, they are "a passionate team dedicated to empowering small and medium-sized businesses with enterprise-grade solutions." Their mission is "to level the playing field through cutting-edge technology and education, so the underdog becomes the one the big players fear." This mission drives everything they do, from building high-performing websites to providing ongoing education and support that empowers business owners to compete effectively in the digital marketplace.

Question 44

How do I get started with Aartisan?

Accepted Answer

Getting started with Aartisan is simple. You can schedule a free consultation to discuss your needs and goals. According to their website, they reply within 24 hours and offer free quotes for all projects. During the consultation, they'll learn about your business, understand your challenges, and provide recommendations for how they can help. You can contact them by phone at (303) 815-0215 or by email at blake@aartisan.io. This no-pressure consultation allows you to explore whether Aartisan is the right partner for your website project.

Question 45

What certifications does Aartisan have?

Accepted Answer

Aartisan is HubSpot Inbound Certified 2025, which means their websites align with how buyers research, think, and purchase today. This certification demonstrates their commitment to staying current with best practices in inbound marketing and website development. Additionally, their CEO Blake Boykin is trained by BigCommerce and has experience at major cybersecurity companies like CrowdStrike and Trend Micro, bringing enterprise-level expertise to small and medium-sized business projects.

Question 46

Do you offer any free resources?

Accepted Answer

Yes, Aartisan offers a free High-Converting Website Audit Checklist that you can download from their website. According to the description, this step-by-step checklist helps you "instantly spot and fix conversion blockers on your site" and "in under 5 minutes, you'll know exactly what's holding you back." The checklist is 100% free with no spam, and you can unsubscribe anytime. They also maintain an Insights blog with expert tips, real-world stories, and proven strategies designed to help small and medium-sized businesses grow online with confidence.

Question 47

What do Aartisan's clients say about working with them?

Accepted Answer

Aartisan has received excellent testimonials from their clients. Rob Maughan, Director of Operations at PortaWell (Water Treatment Solutions), praised Blake for "providing clear expectations and plans" and noted his "detailed knowledge and understanding of website configuration and SEO practices." Lundy Castellano, Director of Operations at AfterMarket Spares (eCommerce Solutions), described the experience as "excellent from start to finish" and appreciated the team's "knowledge and expertise in building online stores" as well as their "professionalism and responsiveness." These testimonials demonstrate Aartisan's commitment to delivering high-quality results and exceptional client service.

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